P1 Competitive economy
1.3. More exports by the Central Baltic companies to new markets
Central Baltic
01.03.2018 - 28.02.2021
€2 176 372
€1 662 407
Novel solutions are desperately needed to prevent the global spreading of serious infections. IHMEC-project combines existing offerings to tailored indoor hygiene (IH) solutions and exports them to the Middle-East (ME) markets. The ME climate forces people to remain indoors and hence, large crowds meeting daily at e.g. shopping malls, airports, schools, and hospitals are at risk of catching infections. Although ME market holds lucrative business opportunities, they cannot be utilized by a single company or cluster. All actors involved in planning, designing, building, and furnishing indoor spaces are needed to reach effective IH results. However, most of the business actors in IH field are small or middle sized (SMEs) and lack the necessary knowledge and resources to export to host markets of considerable cultural and physical distance.
IHMEC offers a combination of local, indoor hygiene, and marketing capabilities. IHMEC creates and exports joint IH solutions of Central Baltic (CB) area SMEs into Middle-East construction markets using indoor hygiene as a competitive edge. IHMEC integrates relevant clusters from Sweden, Estonia and Finland into a meta-cluster; compiles a database on IH research, technology, and the target markets; develops, tests & tailors IH solutions; designs viable networked business models, market entry strategies & sales operations; as well as involves experts from the host markets for CB companies to enter the markets and close sales. The aim is to target customer segments with which long-term business relationships can be developed.
IHMEC novelty highlights: 1) Integrated CB region meta-cluster on indoor hygiene (IH), 2) Up-to-date knowledge data-base on IH technology and reliable test results, 3) Novel and tailored IH guidelines and IH solutions that fit the target markets, 4) Networked business models that support the export of the IH solutions, 5) Tailored market entry process to ME markets resulting in 12 export sales.
Turun yliopisto
Country: FI
Partner budget: 662.797 EUR
Amount of ERDF funding: 497.097 EUR ERDF
Satakunnan ammattikorkeakoulu
Country: FI
Partner budget: 452.850 EUR
Amount of ERDF funding: 339.637 EUR ERDF
Kungliga Tekniska Högskolan
Country: SE
Partner budget: 323.840 EUR
Amount of ERDF funding: 242.880 EUR ERDF
Uppsala Universitet
Country: SE
Partner budget: 435.606 EUR
Amount of ERDF funding: 326.704 EUR ERDF
Sihtasutus Tartu Ärinõuandla
Country: EE
Partner budget: 64.208 EUR
Amount of ERDF funding: 54.577 EUR ERDF
Eesti Puitmajaliit
Country: EE
Partner budget: 237.072 EUR
Amount of ERDF funding: 201.511 EUR ERDF
Suomen Sairaalatekniikan yhdistys ry
Country: FI
Expected results
The main results will be achieved through the following sub-results:
a) Integrated indoor hygiene (IH) meta-cluster of Sweden, Estonia and Finland clusters.
b) Data base on IH research and test results & novel technology – know how on building hygienic indoor spaces to the target markets
c) Personnel development resulting in participating companies’ export capabilities tailored to the target markets.
d) Market studies of the target markets. Discovered business opportunities
e) Results of pilot / feasibility studies leading to f)
f) Novel, tested, and attractive IH solutions customized to the target markets, produced and marketed using showrooms and viable networked business models.
g) Market entry strategies suitable for the networked IH solution business models.
h) Execution of the market entry strategies to export sales.