Boosting music industry exports to Japan through cross-sectoral collaboration

The FINEEX Music project facilitates the joint development of cross-sectoral services and products and opening of new export opportunities in Japan for the Finnish and Estonian music industry and for other sectors for which export cooperation with the music industry can bring added value.

Japan is a highly promising market for the Nordic-Baltic culture and music. Much of the music industry export potential, however, remains untapped. At the same time Finnish and Estonian markets have experienced a downturn in the music industry sales. Finland and Estonia are small countries with limited capacity, resources and public financial support for music export. A cross-border cluster and joint sales efforts would strongly benefit the music industry export to Japan. The project approach is based on the cross-sectoral co-creation and cooperation between the music sector and other business sectors such as design, gaming, film and high-tech. 

The project utilises well-known annual music industry networking events (Music & Media Finland and Tallinn Music Week) as matchmaking and showcase platforms as well as new business-university co-creation combining companies, music experts and students. A music export accelerator programme including the co-creation of new marketing concepts, design of demos and organisation of sales trips to Japan will be developed and piloted to facilitate the cross-sectoral value chain between the music industry and companies from other sectors, and to boost their sales in Japan.