P1 Competitive economy
1.3. More exports by the Central Baltic companies to new markets
Central Baltic
01.07.2016 - 31.03.2020
€1 413 735
€1 141 858
In the Central Baltic region, tourist visits from neighbouring countries have declined in some areas. To face this challenge, clusters with skills, knowledge and the understanding required to enter new markets are needed and working with the Japanese market will create more opportunities to increase tourism in the region. Currently, potential exists in rural tourism for the development of clusters, products and services especially in terms of product quality and demand. This can be extended to the Japanese market in the tourism sector since Japanese tourists have expressed interest in visiting rural areas to experience the wide range of natural and cultural heritage products to be found in our countryside.
The aim of the project is shaping a rural tourism high capacity meta-cluster to access the Japanese market, enable its structure and operations, and present a significant rural tourism product for Japanese travellers. The idea is to build Japanese market expertise in order to create focused marketing and products suited to the interests and expectations of Japanese tourists to attract them in greater numbers to visit the Central Baltic region.
Eesti Maaülikool
Country: EE
Partner budget: 307.029 EUR
Amount of ERDF funding: 260.975 EUR ERDF
MTÜ Eesti Maaturism
Country: EE
Partner budget: 128.131 EUR
Amount of ERDF funding: 108.912 EUR ERDF
Latvijas Lauksaimniecības Universitāte
Country: LV
Partner budget: 123.482 EUR
Amount of ERDF funding: 104.960 EUR ERDF
Latvijas lauku tūrisma asociācija “Lauku ceļotājs”
Country: LV
Partner budget: 256.928 EUR
Amount of ERDF funding: 218.389 EUR ERDF
Laurea-ammattikorkealoulu Oy
Country: FI
Partner budget: 241.507 EUR
Amount of ERDF funding: 181.130 EUR ERDF
Länsi-Uudenmaan Lumo matkailu Oy
Country: FI
Partner budget: 72.386 EUR
Amount of ERDF funding: 54.290 EUR ERDF
Helsingin Yliopiston Ruralia-instituutti
Country: FI
Partner budget: 151.950 EUR
Amount of ERDF funding: 113.963 EUR ERDF
Lohjan Kaupunki
Country: FI
Partner budget: 132.321 EUR
Amount of ERDF funding: 99.241 EUR ERDF
Latvijas Tūrisma aģentu un opetatoru asociācija
Country: LV
Eesti Turismifirmade Liit (ETFL)
Country: EE
Society Zemgale tourism association
Country: LV
Expected results
meta-cluster levels. Formation of cross-sectoral collaborations (forums) between businesses, public sectors & academia to assure the quality of the customer journey. Electronic handbook on a new & revised concept(s) for Cluster/Meta-cluster formation & operation in rural tourism. Effectively & efficiently operating clusters at both national (x3) & cross border (Meta Clusters) levels (x1).
Internet presence
Other media visibility
Latvijas Radio 1 - radio interview (in Latvian) on 15.06.2018