Business and Wellness from Green Economy Growth

As a result of the project a relevant, cross-sectoral professional training programme for green entrepreneurship and business development (appr. 20 ects) is designed and implemented for micro entrepreneurs producing small-scale products and services based on local natural resources. Entrepreneurs learn e.g. to find and target the market niches of green consumers; to develop innovative green products and services that also have positive impact on wellbeing and quality of life; about the certificates in the industry to provide quality; to build and sell the green lifestyle; to market and finance sustainable growth; to access new, potential markets together.

First, skills needed and skill gaps in green entrepreneurship and business development are identified and aligned in the CB area. Then, based on this information, a professional training programme with its curriculum, courses, and study material is designed and implemented where emphasis is in green entrepreneurship and business skills of developing the natural resources into sustainable business activities.

The training programme is targeted as a continuing education promoting lifelong learning to micro, green entrepreneurs and to people intending to be entrepreneurs. In addition, business support organisations and advisors can participate to enhance skills to support the emerging sector to grow. Target group also includes future entrepreneurs (students) participating in pre-incubator activities. The teachers in the CB area are also trained for the new programme. When the project ends, the programme is integrated as a specialisation module to the existing degree programmes and also implemented as a continuing education programme and separate, intensive courses.

The project’s objective contributes to the programmes specific objective of increased share of aligned VET programmes in the CB area by creating an aligned professional training programme.