P1 Competitive economy
1.3. More exports by the Central Baltic companies to new markets
01.04.2019 - 30.06.2021
Sub-Saharan Africa, India and UAE are growing markets and have enormous business potential for technology companies located in the Central Baltic region, especially in the fields of Viable Citizen Solutions and Intelligent Transportation Systems. At the same time, they are complicated markets to enter. Cross-border cooperation provides a framework to face market entry challenges jointly. Sharing the costs of activities such as marketing, exporting competence building and the application of export support tools among SME business networks, can facilitate the process.
eMesai project is developing a sustainable cross-border cooperation model to increase export in the target markets by coordinating:
• cross-company marketing to the foreign markets in question.
• mentoring among SME-s
• systematic SHARING of the existing business leads and know-how among CB SME-s.
eMesai supports at least 50 SME-s export and achieves at least 9 new sales in target markets.
By the end of the project the joint efforts of the project partners of eMesai have created an CB ecosystem and new JOINT model for cross-border export support for ICT sector SMEs into target markets. As a result the participating SMEs are familiar with the target markets, they have access to local networks, they have experiences in JOINT and cross-company marketing between the CB SME-s in target markets and are used to sharing their leads and know-how also with the other CB companies.
As a result of eMesai at least 50 SMEs have been supported in exporting their products/services to new markets - at least 25 of them have increased export competencies and 25 have additionally received export support services to enter the target markets. In the end at least 9 new sales to target export markets will be achieved.
With eMesai programme-relevant partnerships are strengthened in the CB between the clusters, the SMEs and other business support organisations (Enterprise Europe Network, Chambers of Commerce and others), who will work JOINTLY to support export and succeed with project outputs and results. Meanwhile the project amplifies cross-disciplinary subjects and contributes to social, economic and ecological sustainability through digitalization of services and businesses.
In the long term the developed ecosystem and cross-border cooperation model strengthens the possibilities of SMEs in the CB to become leaders in exports on new markets. As a result more SMEs will be established in the target markets, SMEs continue to expand into neighboring regions and are prepared for global development in a larger extent.