Project result in category -
Joint tourist attraction

SmartZoos created a game-based service to attract more people to visit zoos

The project worked out the game-based service package to attract more people to visit participating zoos (Skansen, Helsinki Zoo, Tallinn Zoo).

The project was led by Tallinn University, Educational Technologies department and included the largest zoos from Estonia, Finland and Sweden. The Riga Zoo participated as associated partner.

The project targeted the increase in visits to the zoos and by the end of the project data was available that more than 700 users had used the service package application. In addition, the Smart Zoos service package received positive feedback from many educators and teachers.

The Smart Zoos service package included following functions:

  1. 4 types of location-based interactive assignments: quizzes, crossword and memory puzzles, augmented reality assignments and video/photo story telling assignments.
  2. own assignments and challenge other visitors in the same or in another zoo (e.g., the visitor of Skansen Zoo can challenge visitor of Helsinki Zoo).
  3. online environment for composing and conducting location-based GPS adventure games, challenges and tournaments that utilise all these different types of interactive assignments.
  4. awarding the achievements (using Mozilla Open Badges Framework).
  5. addition to service package the project implemented Investments to the zoos wifi networks.
Project page in database
At a glance
  • Location-based interactive assignments
  • More than 700 users
  • Investments to the zoos wifi networks