Sustainable nature and culture-based archipelago tourism are still characterized by a large number of SMEs, public actors, uncoordinated promotion and scattered information. Thanks to Archipelago Access, Turku and Stockholm archipelagos join forces and invite Åland along to increase the attractiveness of the whole archipelago area.
 
Archipelago Access develops and launches a joint digital solution to offer easy access to tourists seeking travel information. It also provides a platform for user-generated content and interaction. The platform is linked to two interactive exhibitions - Utö Outdoor Exhibition in SWE and Turku Archipelago Showroom in FIN - that improve the visibility of the archipelago area as a tourist destination. Improved visibility and attractiveness, easier access to information and experiential promotion will, in turn, increase the number of visitors in the archipelago. This action is also aimed at prolonging the tourism season resulting in economic benefits for the regions.  The project engages tourism operators in content production, encourages visitors to share their experiences and provides peer support to entrepreneurs.
 
Archipelago Access is set to kick-off a long-term development plan for increasing tourism in the archipelago. The promotion model and tools developed by the project can be later transferred and applied to other travel contexts.