China’s market is growing steadily and market demands wood products with added value. Based on expert’s research, facts show that wood sector’s export from Finland to China has grown up to 50% comparing 2015 with 2014. This shows to Estonian and Latvian companies, that wood sector export to China can be a real opportunity for them. Characteristic of all three countries shows that, they are competitive in wood sector and they have a common challenge to develop export to China. It’s clear, that the active sales are in raw materials, but the added value product demand is growing as well. The common challenge is to develop export of wood interior design products to China. The wood interior design industry consists of e.g. wood building materials, furniture, wooden doors and windows, wooden houses.Knowledge transfer, market research, visiting and participating with joint-expo booth, contact matchmaking and trade missions are a first-class opportunity for developing exports to China. The project partners from Latvia, Estonia and Finland have contacts in China and experience in export promotion activities.

Through the project, SMEs will have the opportunity to be involved directly in the main project activities in China.

The project results will be: the creation of practical trainings, market research - with long term impact. Moreover, 19 companies from all partner countries will be developing real exports through contact matchmaking events, expo visits, expo joint- booth and trade missions. The project beneficiaries are wood interior design entrepreneurs from Latvia, Estonia and Finland.