New attractive and sustainable Rural Lifestyle tourism product was developed – destinations around the Baltic Sea (Estonia – Setomaa historic region, Vana-Võromaa historic region, Mulgimaa historic region, Onion Route – the shores of Lake Peipsi, Soomaa National Park, Lahemaa National Park; Latvia – Abava river valley, Sēlija, North Vidzeme, Gauja National Park; Sweden – Söderhamn; Finland –Åland, Archipelago of Kökar in Åland, Brändö island in Åland, Lappo island in Åland, Jurmo island in Åland, Lohja), altogether 39 new products. The project partnership developed a joint Rural Lifestyle destination and a new brand GORURAL which is very attractive in foreign and domestic tourism markets. First 39 RL products and more than six smaller destinations are promoted via the RL website, printed and digital marketing materials.

Regarding the increase in the number of visitors, the target value was 3000 visitors. Due to the different sizes of the regions and other conditions, each pilot region analysed the increased number of visitors as a result of the project according to its own methodology. The project reached and exceeded the set target value with 6555 new RL foreign visitors, and added 83850 domestic visitors.