Project result in category -
New cluster co-operation exporting to new markets

eMesai supported SME's entering the Sub-Saharan, Indian and UAE markets

The project supported SMEs' efforts to enter the Sub-Saharan, India and UAE markets to reach the main objective of increasing the Central Baltic SMEs' export to these regions/countries. This was done by 3 strong CB ICT clusters from Sweden, Estonia and Latvia through joint export competence building and jointly applying export support tools.

During the project 1 sale and 1 MoU was signed. In addition, more than 10 sales and potential sales after the end of the project were recorded.

The project supported altogether more than 200 SMEs’ export efforts.

As main activities of the project following were implemented:

  1. 2 joint export seminars (Tallinn & Riga) and 1 export webinar;
  2. 2 joint study trips on joint marketing (Tallinn & Riga)
  3. 2 joint webinars on: how to participate in World Bank tenders and how to participate in UN tenders in African countries/India
  4. 3 joint trade missions to regional events/world congresses (Transform Africa Summit and ITS World Congresses), 1 joint trade mission to the UAE and 3 webinars to prepare for these missions
  5. Raising awareness seminars about digitalization benefits of the local stakeholders/potential clients at e-Governance conferences in Tallinn in 2019, 2020 and 2021 online, EEN Sweden online matchmaking event and at a webinar on how to do business in India digitally
  6. Local market expert service in India and in the UAE for altogether 16 SMEs from 3 countries, updates of business profiles and solution descriptions for Estonian SMEs for fitting better for the target markets and participation in the Business Support to EU-India Policy dialogue project events for specific Swedish SMEs with personal invitations.

The significant part of the project implementation fell to the Covid pandemic, and the project had to adopt with new circumstances. The partnership was successful in that.