The project “Access to Distant Markets in Health and Wellness” (CB HealthAccess) has helped a number of SMEs from the CB region, within the health technology sector, to achieve sales, raise investments, and to close different type of collaboration agreements in four distant markets; South Korea, the United States, India and Uganda.
 
In total 58 individual companies in the health technology sector from Estonia, Finland, Latvia and Sweden participated in the project. Some of the companies were active in more than one market during the project. The participation in the different markets was allocated as follows:
In the South Korean market activities; 25 companies were involved.
In the US market activities; 22 companies were involved.
In the Indian market activities; 12 companies were involved.
In the Ugandan market activities; 10 companies were involved.
 
Direct results within the project period, in short: 5 sales were achieved, 4 investments were raised, and 1 agreement with a business partner was signed.
 
Indirect results within the project period, in short: 3 preliminary agreements for co-operation were signed, 1 contract was closed, 2 cooperation projects were started, 1 test marketing was started, 1 study in a hospital was started.
 
In addition, in the end of the project many companies were still in negotiations or working on meeting local regulations in order to continue their access to the markets.
 
On a more general level the project has raised awareness of, and interest in, distant markets. As the market of health technologies is global, the companies need to expose themselves and their products to international competition and consumers in other countries in order to be able to develop more competitive products and market adaptations.