Project result in category -
New cluster co-operation exporting to new markets

IHMEC accelerated sales in the Middle-East for companies developing indoor hygiene products

IHMEC project aimed at creating business opportunities for Estonian, Finnish and Swedish companies at Saudi Arabian markets. The project supported number of companies from the Central Baltic region from several sectors to being able to achieve sales, raise investments and to prepare collaboration agreements.

upported companies came to the project from various business segments – water control and solutions, timber building, surface materials, cleaning chemicals, hospital equipment, furniture solutions etc. – where the common nominator for all of these was indoor hygiene solutions. Altogether 28 companies participated in the project activities.

Besides direct export market entry support, the project supported companies indirectly in entering process. The project tested several surface materials from the viewpoint of hygiene. Partners also created an indoor hygiene databank ( to illustrate and distribute information about the indoor hygiene, its importance, and possibilities. Knowledge of companies’ products from the perspective of indoor hygiene can be a selling point when entering to the market.

COVID19 pandemic shook the world when the project was in halfway of the implementation. This unfortunate situation brought plenty of new opportunities for the companies in the field of indoor hygiene. The importance of the project increased, new contacts were created and media attention was received.
The project resulted in indoor hygiene solutions which can be exported in Saudi Arabian markets. By the end of the project, IHMEC actors have reached altogether two (2) sales, two (2) distributor agreements, one (1) non-disclosure agreement (NDA), and two (2) memorandums of understanding (MoU) in the field of indoor hygiene.

The project produced 3D animation “indoor hygiene model space” (IHMEC Indoor Hygiene Solutions) which can be used for marketing purposes by the involved indoor hygiene cluster projects. Future export possibilities are also supported through an indoor hygiene model in room which will be created in a hospital in Saudi Arabia.   
Indoor hygiene solutions

Project page in database
At a glance
  • Help companies enter the Saudi-Arabian market in the field of indoor hygiene
  • 28 participating companies
  • New hygiene products that can be exported