sustainable tourism

Sottunga church pilgrims

St Olav Waterway created 600 km pilgrimage route through the archipelago

One of the biggest global trends of today is outdoor tourism, and specially wandering. St Olav Waterway wanted to create The Nordic Camino, a peaceful alternative crossing three countries. Olav Haraldsson (995-1030) was the King of Norway, and after his death he became one of the most important medieval Nordic saints. There are very many St Olav’s churches in the north of Europe.

Joint tourist attraction

LightsOn! - historical sites as a joint attraction

The project LightsOn! combined eight historical sites in Finland and Estonia into a joint attraction. This was achieved through activities that included e.g. themed events with light installations, a mobile application and an entrepreneur training programme. The training resulted in better involvement of local communities whereas the events (16 in total) helped raise awareness about the sites and attracted new target groups. The events advanced marketing as well which was done under a single visual appearance as an event locations. 
 

Joint tourist attraction