P1 Competitive economy
1.3. More exports by the Central Baltic companies to new markets
01.04.2020 - 31.12.2022
€1 915 355
€1 494 647
Baltic Explorers aims at supporting companies in the game industry from Finland, Sweden, Estonia and Latvia to reach new markets in Asia and in the US.
The overall project objective is to strengthen the Baltic Explorers game industry cluster in the Central Baltic Region and to support the clustered companies to reach five to seven new publishers, investor or partner deals from the Asian or US markets.
The partner regions located in Sweden, Finland, Estonia and Latvia have active game company clusters with great potential to succeed in global markets. The project aims at supporting them by taking them to four/six B2B game industry events in Asia and the US to meet publishers, investors and potential partners.
XAMK Kaakkois-Suomen Ammattikorkeakoulu
Partner budget: 486.249 EUR
Amount of ERDF funding: 364.687 EUR ERDF
LAB ammattikorkeakoulu Oy
Partner budget: 417.500 EUR
Amount of ERDF funding: 313.125 EUR ERDF
SA Tartu Teaduspark
Partner budget: 282.657 EUR
Amount of ERDF funding: 240.259 EUR ERDF
Latvijas Tehnoloģiskais centrs nodibinājums
Partner budget: 298.647 EUR
Amount of ERDF funding: 253.850 EUR ERDF
Partner budget: 430.302 EUR
Amount of ERDF funding: 322.726 EUR ERDF
Target markets, US and Asia, have been chosen based on the yearly rates of game industry markets. Asia-Pacific area (47%) and North America (26%) produces almost 75% of the game industry revenues globally each year and are still growing. Asian and US markets differs quite a lot with distribution channels, biggest players in the business, publishers and even most popular game genres. This require a specific support when focusing to the certain market.