Exploring New Markets for Central Baltic Games Industry

Main results of the project are 5-7 deals from new markets to participating companies. In game industry you can't sell your product to the new countries country by country. Most of the distribution channels are global and you are immediately on the global markets when publishing the games on Playstore, Appstore or Steam. But getting downloads on global channels you need a huge budget for marketing or a publisher deals. Publishers take responsibility of the their product's marketing, including market research and all aspects of advertising with massive budgets. Publishers, investments or deals with partners like Sony, Microsoft, Amazon etc. are real springboards for success in global markets. Therefore we are focusing strongly to them.

Target markets, US and Asia, have been chosen based on the yearly rates of game industry markets. Asia-Pacific area (47%) and North America (26%) produces almost 75% of the game industry revenues globally each year and are still growing. Asian and US markets differs quite a lot with distribution channels, biggest players in the business, publishers and even most popular game genres. This require a specific support when focusing to the certain market.